R-rated superhero movies may be the hottest “new” thing in town now that Deadpool is ruling the box office, but there have been plenty of mature comic book adaptations that have paved the way over the years. Among the best known examples is 1994 cult hit The Crow, based on the comics by James O’Barr, which is currently in the process of getting a long-delayed big screen reboot.

“Gods of Egypt” grossed $800,000 at the box office Thursday, looking at a $11 million to $15 million opening weekend for the fantasy film. “Eddie the Eagle,” an inspirational sports movie starring Taron Egerton and Hugh Jackman, only soared to $175,000 from 1,700 locations on Thursday. With a production budget of $140 million budget, the $800,000 start for “Gods of Egypt” is a weak one — the Lionsgate film is looking to bomb with a cumulative gross of $27 million, according to BoxOffice.com. Also Read: 'Gods of Egypt' Review Roundup: Critics Pan White

Tomorrow, America's annual tradition that combines high calorie food, hokey entertainment, expensive advertising, hours of pre-game programming, and somewhere in there, a football game, will get underway with the Super Bowl. And that means Hollywood will be in full force promoting everything they can, even if it's stuff like "Gods Of Egypt." Lionsgate has unveiled their game day ad for the CGI dazzler, which brings together Gerard Butler, Brenton Thwaites, Nikolaj Coster-Waldau, Courtney Eaton, Elodie Yung and Chadwick Boseman for the mythological tale.

A mere mortal teams up with a powerful God to save their homeland from a tyrannical ruler in the international trailer for 'Gods of Egypt'.

“Selma” director Ava DuVernay has waded into the controversy over the upcoming film “Gods of Egypt,” after director Alex Proyas and studio Lionsgate issued apologies for the casting. DuVernay took to Twitter on Saturday to call the apology an “unusual occurrence worth noting.” “This kind of apology never happens — for something that happens all the time.