Watch: New 'Fifty Shades Of Grey' Clip Doesn't Do Romance, Mississippi Really Wants To See The Movie "Fifty Shades Of Grey" is going to be huge when it opens next weekend, and the only question is just how large the box office haul will be. Fandango has been busy crunching the numbers, as the film has become the fastest-selling R-rated title in the movie ticket seller's history, and interestingly enough, its audiences down South are showing a greater than expected interest in the flick. “’Fifty Shades’ is a true phenomenon all across the country,” Fandango Chief Correspondent Dave Karger said.