Scarlett Johansson's 'Lucy' Gets New Poster and Release Date Universal Pictures announced today that the upcoming action-thriller Lucy has been moved up from its August 8 release date to July 25, while releasing the first poster featuring star Scarlett Johansson. Take a look at the one-sheet below, then read on for more information about the new release date.On July 25th, Lucy will show us what is possible at 100%.— Lucy (@LucyTheMovie) May 23, 2014Lucy will now go up against Paramount's Hercules, Sony Pictures' Sex Tape and Lionsgate's Step Up All In on July 25.