Activision Looking To Create Marvel Style Cinematic Universe Based On Call Of Duty Franchise Anybody who’s anybody nowadays has their own interconnected cinematic universe. Marvel has one. Fox one using Marvel’s best characters. DC has one. Star Wars has one. Hasbro and Ghostbusters are working on them. Even Rob Liefeld is getting his own cinematic universe. If you don’t have a cinematic universe, why the @#$% are you even making movies? It’s in that landscape that Activision has announced plans to create a cinematic universe like Marvel’s based on their Call of Duty video game franchise.