Movies With Butter

Looks like there’s trouble ahead for Marc Webb’s “The Amazing Spider-Man,” Sony’s reboot of the Marvel superhero movie starring Andrew Garfield. Apparently, the movie was screened for critics recently, and as usual, it’s ok for writers to post their reactions on Twitter, but not a full review on their publications.

So far, the reactions haven’t been good. A writer from Latino Review tweeted, “Lower your expectations for AMAZING SPIDER MAN.” Devin Faraci of Badass Digest went further, “Hey guys - your expectations for AMAZING SPIDER-MAN? Get rid of them.” Yikes.

“The Amazing Spider-Man” opens on July 03. Lately, the marketing for the film went to overdrive, starting with the world event to promote the first full trailer. I was convinced after the second full trailer.

But now, I’ll have to take a few steps back. It doesn’t look good when fanboys are compelled to tweet negatively about the film that’s targeted towards them.

I’m noticing this as a recent trend nowadays too. Critics and bloggers are embargoed from putting up full reviews, but they are allowed to tweet their reactions. I don’t get it. Why not just embargo everything.

Maybe publicists figure if the press are allowed to tweet their reactions regarding the film, they would be less likely to break the embargo and post their full reviews early. It’s probably better to have 140 characters of negativity than 1,400 words of it.

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