Thanks to China, "Jurassic Park" Will Soon Join the $1B Club
Chinese audiences just can’t get enough of 3D.
Before its release in China, Steven Spielberg’s “Jurassic Park” needed another $30M or so to get to a worldwide gross of $1B. Based on its performance on opening day in China, looks like it’ll get there in a week or so.
According to Film Business Asia, Steven Spielberg’s 3D re-release of “Jurassic Park” took in a massive $6.6M at the box office in China when it opened on August 20. This is the first time the sci-fi thriller, known for its groundbreaking effects, is shown in wide release there. The 3D re-release took in $45M in the U.S. last Spring. Depending on how it does in the following days, “Jurassic Park 3D” could reach or surpass that figure in China. Not bad for a $10M 3D conversion job.
With huge numbers of theaters added and its film market growing at 35% annually, China is proving to be a very lucrative region to re-release past Hollywood classics and blockbusters. James Cameron’s 3D re-release of “Titanic” in 2012 took in record-breaking $160M there - that’s nearly three times its figure from the U.S. Even Roland Emmerich’s 3D re-release of “2012,” just three years after its initial release, managed to draw another $21M in ticket sales; and Sony didn’t even bother doing it in the U.S.
That’s why I’m surprised that the 3D re-release of George Lucas’s “Star Wars: Episode I - The Phantom Menace” pretty much played everywhere else, but China, the country most receptive to the technology. Maybe Fox didn’t think the Chinese would take too kindly to the Neimoidians, an Asian looking race in the film, being portrayed as evil, scheming, and cowardly.