Thai Box Office: Uh-Oh, Tony Jaa's Comeback Film "Tom Yum Goong 2" Kinda Tanked

Tony Jaa in "Tom Yum Goong 2"

The weekend box office numbers for Thailand are finally available, and it doesn’t look good for Tony Jaa’s comeback film “Tom Yum Goong 2.” Based on just its opening day figure, I thought the film would do ok. Not so anymore.

According to BoxOfficeMojo.com, Jaa’s latest attempt to save his elephant topped the charts with $0.7M for the weekend of October 24-27. Including grosses from its opening day on October 23rd, it has grossed $1.2M after five days. Now, it looks like the film will finish its run with just $2M.

On the surface, this looks pretty good, but when you compare it to the action star’s other films, it’s quite disappointing. It’s his worst opening since “Ong Bak 3,” which tanked in 2010 with an opening of $0.56M. The film’s four day total was $0.9M. It quickly disappeared from theaters and ended its run with just $1.3M, Jaa’s worst.

The first film “Tom Yum Goong” (aka “The Protector”) opened in 2005 with a staggering $2.3M and finished with $4.4M, Jaa’s best.

“Ong Bak 2” opened in 2008 with $1.6M and finished with $2.8M.

Jaa’s debut “Ong Bak” opened in 2003. I couldn’t find its opening weekend number, but according to The Hollywood Reporter, it grossed $1M on its opening day alone, which is a record for a Thai film. “Ong Bak” finished with $2.5M.

It’s apparent now that Jaa’s decision not to promote the film because of a contract dispute with the studio has hurt its performance. Initial reviews were decent, especially regarding the fight scenes: an action-packed adventure with good, but unspectacular action sequences.

The lesson here is if you’re a film studio, don’t piss off the star of your film weeks before it opens.

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