J.J. Abrams Adds New Meaning to 'Clip' with First Glimpse of 'Star Trek Into Darkness'

Star Trek Into Darkness

Movies are teased to death these days, and there isn't anything a director can do about the merciless push to consume high-profile films before they arrive in theaters. Wait, strike that: They can have a sense of humor about it, like J.J. Abrams did last night (October 4) on Conan.

Abrams used his appearance to debut the first-ever clip from his hotly anticipated Star Trek sequel, Star Trek Into Darkness -- but before the audience could get too excited about witnessing a glimpse of the movie, he brought everyone down to earth by saying Paramount forced him to promise the clip would be very brief.

How brief? Three frames -- or just enough time to see a blink-and-you'll-miss-it shot of Spock (Zachary Quinto) in a volcano. Which is a pretty intriguing way to set up the movie, don't you think?

Though it was clearly intended as a tongue-in-cheek publicity stunt, we're playing into it wholeheartedly -- not only because hey, it's Star Trek Into Darkness news and we have to, but because we think more films should probably be promoted this way. Enough with multiple teasers setting up multiple trailers; enough with plot point-dispensing viral publicity campaigns. Sometimes, three frames and a title is all you need.

Jeff Giles's Latest Blog Entries:

It had to navigate some awfully stormy seas to get here, including reported script problems that bumped it off Disney's schedule and away from its original...
We can't (yet) see what our old friends Luke, Han, Leia, and Chewbacca are up to on the set of Star Wars: Episode VII, but we've already been granted a sneak...
Ever since it was announced that Captain America 3 and Batman v Superman: Dawn of Justice would be sharing the same crowded release date on May 6, 2016, we've...
Marvel plays the information game about as well as any studio in Hollywood, parsing out tidbits at their leisure and generally getting everyone worked up over...
A few years ago, it seemed like Dwayne Johnson was set to star in a film adaptation of the DC-owned comic Shazam, about a kid named Billy Batson who's granted...

Star Trek Into Darkness Photo Gallery

More Star Trek Into Darkness News

Comments

About Jeff Giles

Jeff Giles's picture

Jeff is an entertainment writer and editor whose work currently appears at a variety of sites, including Rotten Tomatoes, Paste, American Songwriter, Popdose, Dadnabbit, Diffuser, and Ultimate Classic Rock.

RSS Feed   Subscribe to RSS Feed