James Bond to Drink More Heineken in 2014

Posted 2:24 PM April 26th, 2012 by Binh Ngo
Skyfall

James Bond hasn't even finished his bottle of Heineken in Skyfall (production is still ongoing) and already Sony is moving forward with the next movie.

During the Skyfall panel at CinemaCon yesterday, Sony's President of Worldwide Distribution Rory Bruer told those in attendance that work has already begun on Bond 24, and the movie is tentatively scheduled for release in 2014, presumably in the month of November.

It has been reported that Daniel Craig can opt out of the next Bond movie, but it is unlikely he will do so since Sony won't make such an announcement without securing Craig's commitment first. Other than that, no other information was revealed about Bond 24.

With such a tight schedule, I assume there's already a script ready to go and Sam Mendes may return to direct as well. And yes, it is likely that James Bond's beverage of choice will still be a Heineken because I expect the beer company will continue to pay for such a high profile product placement.

As for the Skyfall footage shown at the panel, EW has a nice description of it.

Skyfall is coming to theaters on November 9th, and, in the movie, Bond will have to confront an old enemy of M's as MI6 comes under attack. Javier Bardem is playing the villain.

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