Good News for George Lucas: Fandango Ticket Sales for "Red Tails" Nearly Twice That of "Underworld: Awakening"

Posted 5:42 PM January 20th, 2012 by Senh Duong

Just saw this tweet from “Just heard from Fandango that RED TAILS is leading with 37% of ticket sales, compared to UNDERWORLD's 20%. Can RED TAILS pull off an upset?”

Red Tails

It would be a shocker if it did.

Red Tails” was also beating “Underworld: Awakening” in ticket pre-sales on Thursday morning: “Red Tails” 27%, “Underword: Awakening” 24%, and “Haywire” 3%.

One thing with movies targeting African-Americans, they’re hard to track. Most box office analysis are predicting an easy win this weekend for “Underworld: Awakening” over rival action pics “Red Tails” and “Haywire.” They’re expected to gross $21-$25M, $9-$18M, and $6-$9M respectively. But if the general audience follows Fandango users’ behavior, then we’re in for a major upset.

George Lucas has spent $93M (budget and marketing) of his own money on “Red Tails,” a risky move especially because the mostly Black cast doesn’t include Will Smith or Denzel Washington. Reviews have also been poor - 33% score on Rotten Tomatoes.

It’ll be a major victory for George Lucas and the Black community if the film wins the weekend. Lucas has been developing the project for about twenty years. None of the studios wanted to fund the war movie about the Tuskegee airmen, reportedly because they didn’t think a film with a mostly Black cast would make enough to justify the $58M budget.

"Red Tails" stars Terrence Howard, Cuba Gooding Jr., Method Man, Ne-Yo, Bryan Cranston, Daniela Ruah, David Oyelowo, Josh Dallas, Michael B. Jordan, and Nate Parker.

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