Friday Box Office: After Scathing Reviews, "Fantastic Four" Tanks

Dr. Doom in "Fantastic Four"

Things just went from bad to ugly for Fox’s “Fantastic Four” reboot. After being panned by critics before opening today (9% on Rotten Tomatoes), the studio was hoping that it would at least open to decent numbers at the box office. Their expectations were already low, in the $40M range (the previous two opened to $56M and $58M, respectively). Now it looks like the troubled film will not even reach the already lowered prediction.

“Fantastic Four” opened on Thursday evening and picked up a “lukewarm” $2.7M.

Today, based on matinee figures, Hollywood Reporter is reporting that “Fantastic Four” will gross $12M by the end of the day, and that figure already includes the $2.7M figure from evening screenings on Thursday.

After watching the film, I knew this would happen. Here’s what I wrote at the end of my review of “Fantastic Four:”

“This might be the first film in the franchise to not gross $100M by the end of its run. I see it opening big on Friday, dropping steeply on Saturday, and ending the weekend with less than $40M. Then disappear from theaters in a couple of weeks.”

At its current pace, there’s a good chance “Fantastic Four” will not even make it to $30M. Taking away the $2.7M from Thursday would leave a Friday gross of only about $9M. Like I said above, business will drop steeply on Saturday from poor word-of-mouth and continues on that path on Sunday.

By the end of the weekend, “Mission: Impossible - Rogue Nation” might repeat at the top of the box office. The spectacularly reviewed Tom Cruise film opened to $55.5M last weekend, and even if it drops to half of that this weekend, it could still be enough to be on top.

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