Debut of "The Dark Knight Rises" Caused 69% Drop for "The Amazing Spider-Man"
Now that it’s safe to talk about the box office again, let’s take a look at this weekend’s figures. Christopher Nolan’s “The Dark Knight Rises” grossed $161M over the weekend. It’s good enough for third best of all time behind “Marvel’s The Avengers” ($207M) and “Harry Potter and the Deathly Hallows Part 2” ($169M). For non-3D releases, it’s the all-time best.
Did the Colorado theater shooting have any effect on “The Dark Knight Rises”’ performance? I think so. With the hype leading to the opening, I was thinking it had a chance to break the all-time opening record.
Reviews were great, 86% on the Tomatometer. That’s even more impressive when compared to the third films of other popular comic book franchises, like “Spider-Man 3” (63%) and “X-Men 3” (57%).
Box office from Midnight screenings was an impressive $30.8M, second best of all time behind “Harry Potter and the Deathly Hallows Part 2” ($43.5M).
After the shooting, Warner Bros. announced that they would not report box office numbers for “The Dark Knight Rises” until Monday out of respect for the victims. They and TV networks also thought it would be inappropriate to show commercials for the film.
I’m sure everyone knows that the film was already playing in theaters, but TV ads would had still helped to get people out. The coverage of the shooting kept people in.
I thought it was interesting that most films on the top ten experienced a 50-60% drop-off from the previous weekend. At first, I attribute it to the shooting, but when “Marvel’s The Avengers” opened to record-breaking numbers, other films had a similar drop-off percentage also.
The film that “The Dark Knight Rises” hurt the most was “The Amazing Spider-Man,” which had a 69% drop-off. I wonder if this will continue in the coming weeks. At its current rate, “The Amazing Spider-Man” will probably end its run with $250M-$260M, not bad for a reboot. With a massive budget of $230M, profits from theatrical will be slim though.
I wonder how the shooting will affect “The Dark Knight Rises” at the box office in the long run. I couldn’t help but be a little paranoid when I saw it over the weekend. Hopefully, with more time, people will feel safer at the movies. With great reviews and a Cinemascore of A, the film should have good word-of-mouth going for it in the coming weeks.