"The Dark Knight Rises" Box Office Preview
According to the Los Angeles Times, pre-release tracking for “The Dark Knight Rises” is higher than “The Avengers,” “The Hunger Games,” and the final “Harry Potter” film. Based on tracking, it’s expected to do $180M for the weekend.
Even though the tracking is higher, the writer thinks “The Dark Knight Rises” is unlikely to beat the $207M opening record set by “The Avengers” because it will not be released in 3D and can’t take advantage of the higher ticket prices. It will be released in IMAX theaters though, but there aren’t as many of those as 3D theaters.
Another impediment is the third Batman film is about 20 minutes longer than “The Avengers,” resulting in fewer showings.
HSX has its opening at around $180M too.
Although reviews for “The Dark Knight Rises,” so far, have been great, it’s not as universally liked as “The Avengers.” Their Tomatometer readings are 85% and 92%, respectively.
What the film does have going for it is that it’s the most anticipated film of the year. The previous film, “The Dark Knight,” was the highest-grossing superhero movie of all time before “The Avengers” snatched it away about a month ago.
Despite all that, I have a funny feeling that, with all this build-up, it’ll take the all-time opening record. It’s a sequel to "The Dark Knight," an Oscar-winning, record-breaking, and critically acclaimed superhero movie.