Box Office: "Vacation" Underperforms with $3.8M Debut on Wednesday

Ed Helms in "Vacation"

According to Variety and its sister site Deadline, Ed Helm’s latest comedy “Vacation” isn’t meeting expectations at the box office.

New Line’s’ reboot of Chevy Chase’s 1983 hit took in $3.8M on Wednesday, which includes $1.2M from Tuesday’s evening screenings.

With poor reviews (27% on Rotten Tomatoes), poor audience grade (B on Cinemascore*), and the well-reviewed “Mission: Impossible Rogue Nation” opening on Friday, this “Vacation” is not going well.

Expectations before it opened on Tuesday night were that it would gross in the $30M range by the end of the week. Now, it looks like it’ll be in the $20M range.

In my podcast with Binh Ngo, I was predicting $5M for just the weekend. Of course, it’s currently looking like my number’s a bit low, but it’s also not as high as what others in the industry had predicted. Ed Helms has never opened a film by himself, and I didn’t see him breaking the trend with “Vacation.”

Because the budget is only $30M, New Line will probably not lose money on the film, but it’ll likely not reach the original’s $61M cumulative gross.

If you want more related numbers being crunched for you for comparison’s sake, head over to Deadline’s report.

* A “B” grade on Cinemascore is bad because “B+” is the average.

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