Battleship's Damage to Universal: $83M Loss

Posted 9:30 AM August 1st, 2012 by Senh Duong

Universal’s expensive summer tentpole “Battleship,” based on Hasbro’s board game, cost $200-$250M to make and probably another $70M-$90M to market. When the dust has settled, “Battleship” has done $65M domestic and $238M foreign for a worldwide gross of $303M.

Because studios, on average, only get about half of the revenue from the box office, Universal lost a huge chunk of change. So what’s the damage?

According to Variety: “The film studio posted a cash flow loss of $83 million versus a profit of $27 million the year before on the underperformance of Battleship...”

So because of “Battleship,” the studio had a cash flow loss of $80M for the second quarter. It’s still a vague number because it’s for the entire slate of films for the studio, not just “Battleship.” I suspect the actual write-down for the film is a lot more than that.

If “John Carter,” which had similar cost and box office, had a loss of $200M after its theatrical run, “Battleship"'s loss should be in the same ballpark.

I knew it would do poorly because of its ultra-high budget and weak premise way before it had even opened. Pre-release buzz wasn’t great. It had poor reviews. Although it opened decently overseas, the figures looked similar to “John Carter”’s, which wasn’t a good sign.

Senh Duong's Latest Blog Entries:

Last night, “The Transporter Refueled” received a modest $365K from action fans, according to Variety. Whenever these evening screening figures are less than a...
Critics, who were divided on “The Transporter” franchise, are united on their reviews of the reboot. The gauge on Rotten Tomatoes for “The Transporter...
I wasn’t expecting much from “The Transporter Refueled.” What’s a “Transporter” movie without Jason Statham? Not much, I thought. I was biased because I like...
Not even the big G.O.D. can stop N.W.A., “Straight Outta Compton” remains #1 at the domestic box office for the third weekend in a row with $13.2M, upping its...
When I was writing my review of the Owen Wilson/Pierce Brosnan action thriller “No Escape,” I was surprised -- and curious -- to find that there’s NOT a single...

John Carter Photo Gallery

More John Carter News