Battleship's Damage to Universal: $83M Loss

Posted 10:30 AM August 1st, 2012 by Senh Duong
Battleship

Universal’s expensive summer tentpole “Battleship,” based on Hasbro’s board game, cost $200-$250M to make and probably another $70M-$90M to market. When the dust has settled, “Battleship” has done $65M domestic and $238M foreign for a worldwide gross of $303M.

Because studios, on average, only get about half of the revenue from the box office, Universal lost a huge chunk of change. So what’s the damage?

According to Variety: “The film studio posted a cash flow loss of $83 million versus a profit of $27 million the year before on the underperformance of Battleship...”

So because of “Battleship,” the studio had a cash flow loss of $80M for the second quarter. It’s still a vague number because it’s for the entire slate of films for the studio, not just “Battleship.” I suspect the actual write-down for the film is a lot more than that.

If “John Carter,” which had similar cost and box office, had a loss of $200M after its theatrical run, “Battleship"'s loss should be in the same ballpark.

I knew it would do poorly because of its ultra-high budget and weak premise way before it had even opened. Pre-release buzz wasn’t great. It had poor reviews. Although it opened decently overseas, the figures looked similar to “John Carter”’s, which wasn’t a good sign.

Senh Duong's Latest Blog Entries:

Binh and I were on target with our predictions for “Get Hard,” but were in a different ballpark when it comes to “Home.” We discuss why the Dreamworks...
Hear how Binh and I did with our predictions for “Insurgent,” “The Gunman,” and “Do You Believe.” Binh was more upbeat on the latter two films, while I was...
Binh and I were off on both "Cinderella" and "Run All Night." In our previous podcast, we were wondering if audiences can have too much Liam Neeson. We have...
"Chappie" becomes Neill Blomkamp's first dud. Vince Vaughn continues to bomb away with "Unfinished Business." "The Second Best Exotic Marigold Hotel" did...
Binh and I discuss what an opening of "just" $18.7M for "Focus" means for Will Smith's career. We also got side-tracked talking about Jackie Chan's "Dragon...

John Carter Photo Gallery

More John Carter News

Comments