'The Avengers' Setting Box Office Records Overseas
We still have a roughly a week to go until we can see The Avengers in theaters, but for those living in Europe and in some Asian countries, they can watch the movie in theaters right now. Yes, right now, so what are you waiting for? Hop on that plane right this moment!
We already know that The Avengers is tracking to open huge in the United States -- somewhere above $150 million -- but with the preliminary figures coming in overseas, the movie is already setting records at the box office there.
According to The Hollywood Reporter, The Avengers has the second highest opening day of all time in Australia. The movie took in $6 million Down Under on Wednesday, but that was still not enough to break Harry Potter and the Deathly Hallows Part 2's hold on the top spot with its $7 million opening day figure.
The movie had no such trouble in Taiwan though. With a Wednesday box office figure of $1.2 million, The Avengers has the biggest opening day of all time in that island nation.
Not only that, Deadline reported that The Avenger had already took in $3 million in France and $1.3 million in the Philippines.
I wrote previously that The Avengers is certain to surpass The Hunger Games opening weekend of $152.5 million, but will have trouble reaching The Dark Knight's $158 million. I take that back. Right now, The Avengers looks like it has a good chance of supplanting The Dark Knight as the second biggest opener in the United States, right behind Harry Potter and the Deathly Hallows Part 2 with it's $169 million weekend opening.
One question you may ask is why is The Avengers opening overseas first. Well, for certain kinds of movies, the money they make at the overseas box office can eclipse that of the United States. Take Resident Evil: Afterlife as an example. The movie made only $60 million here, but $236 million overseas.
Universal also chose to release Battleship overseas first. The movie won't be released here until May 18th, but it has already made over $140 million at the foreign box office.
In other words, the money that can be made overseas is big enough that studios considered it a priority. As for the domestic market, it is mature enough that the studios can track how well a movie will preform way in advance of the movie's opening date regardless how it's doing elsewhere.