deadline.com – The conventional wisdom holds that the 2012 campaign will set records for TV spending. But that’s now how things have gone so far, says Wells Fargo Securities analyst Marci Rivicker — who follows political ads closer than just about anybody on Wall Street. Campaigns have spent $275.5M on TV ads through April 15; nearly 66% went directly to broadcast stations while the rest went to national TV and cable.
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Opening This Week
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