guardian.co.uk – As broadcasters look for new ways to engage audiences, mobile apps and digital content are becoming increasingly importantCreating compelling online games and digital apps for factual TV programmes is a different, and sometimes tougher, ball game than it is to create apps for a big entertainment programme such as Britain's Got Talent on ITV or Million Pound Drop on Channel 4.When you are talking about providing more in-depth information to a history or factual show, adding a "digital dimension" can be relatively straightforward but, creating a game or some kind of interactive application can be more difficult to get right.
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