deadline.com – In at least one scene in the upcoming Skyfall, James Bond will eschew his traditional shaken martini for a Heineken, Ad Age reports. Heineken USA is utilizing Agent 007 to boost its flagship brew this year. The Bond campaign will coincide with the fall release of Skyfall. Daniel Craig, the current Bond, will also appear in a Heineken ad directed by the movie’s helmer, Sam Mendes.
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